SOOFE’E

Fall in love with goddess skin, premium naturalistic cosmetics [SUPE:]

SK has been going for 50 years
SOOFE’E, born in the forest

Supe is a cosmetic brand made from the raw materials of the forest that SK Forestry has grown for 50 years,

Realize the Sustainable Value of Forests with profits from producing/selling renewable products The soupe derived from the natural pronunciation of 'to the forest' is
It contains the desire to share the benefits of our forests in nature

Beginning of SOOFE'E Indeungsan Birch Forest

Indeungsan is the birthplace of SOOFE'E, our forest where numerous birch trees live.

It was the waiting and devotion that has been going on for more than 50 years that has transformed a bare mountain into a lush birch forest.

The birch draws nourishment from the earth to blossom and bear fruit even in the coldest weather.

SOOFE'E wants to deliver the original energy of nature with birch sap obtained from our forest.

SOOFE'E STORY

PHILOSOPHYPursuing Sustainable Value 'From Forest to Forest'

In 1972, Choi Jong-hyun, chairman of SK, who felt sorry for the increase in the number of mountains devastated by logging,
planted trees in the wilderness with the mindset of raising people to add value to society with a long-term perspective rather than immediate profits.
Supe makes products with strict environmental standards to provide sustainable beauty to customers using raw materials that have been grown directly for 50 years in SK's forest containing the philosophy of his predecessor.
The reason Supe uses part of its sales to create the forest is to continue the ESG value of its predecessor.

BI GUIDEIt is a modular unit that can be easily assembled by anyone and can be combined with various standards.

SOOFE'E [Soo;Pe], which comes from the natural pronunciation of 'to the forest', contains the heart to share the beneficial things obtained from our forests as they are.

REAL NATURENatural cosmetics, true or false?

  • Q.

    Did you know that even if it contains only 1% natural ingredients, it can be advertised as ‘natural’?

  • A.

    For this reason, the number of products promoting 'natural', 'natural' and 'naturalism' is increasing rapidly.

  • Q.

    Then, what is the most important thing to consider when choosing natural cosmetics?

  • A.

    It is to carefully examine the ingredients and content. Be sure to check and select how many natural ingredients and ingredients effective for your skin are included in the actual product.

  • Q.

    What is the content of birch sap in the Bottisu Mask?

  • A.

    Tips for women who read the ingredient list - How to calculate the content of cosmetic ingredients

SOOFE'E PRODUCTS

SOOFE’E PRODUCTS

+STORE

Birch sap collected from birch trees grown by SK forest for 50 years has over 20 skin-improving effects, including moisturizing, skin-improving, soothing, and anti-aging.

product lineup

  • 1
    Moisturizing line

    Birch Rich Origin Essence, Ampoule, Cream/
    Birch Ampoule Foaming Cleanser

  • 2
    Calm line

    Botanical Relief Toner, Lotion, Cleansing Bar

  • 3
    Hair & Body

    CLASI HERB COMPLEX VEGAN SHAMPOO, CONDITIONER,
    BODY CLEANSER, BODY LOTION

  • 4
    Elasticity & Wrinkles

    Botisu Mask Pack, Signature Lifting Concentrated Serum, Cream

ABOUT BIRCH SAP

WHERE

  • Q.

    Where can I get SOOFE'E's birch sap?

  • A.

    SK forest collects directly from the birch forest that has been carefully cultivated for 40 years in Mt. Indeung, which is a very clean area.

WHY

  • Q.

    Why is birch sap on the skin?

  • A.

    Birch sap contains various minerals and rich nutrients, so it provides moisture to dry skin and helps soothe irritated skin.

WHAT

  • Q.

    What are the skin active ingredients contained in birch sap?

  • A.
    K Ca Na Mg Fe Glucose Fructose
    82.40 91.30 22.23 17.07 0.09 5.07 4.51

    * Unit: Mineral-ppm, Sugar-g/L (It may vary depending on the collection period.) (Source - Korea Forest Service, administrative publication registration number: 31400-52510-67-9502)

WHICH

  • Q.

    What kind of skin is birch sap good for?

  • A.
    • Skin that needs moisturization
    • Skin that needs quick soothing from external stimuli
    • Those whose skin is tired from chemical ingredients
    • Skin that needs nutrition and elasticity
    • The face pulls easily and the skin is brittle
    • Skin with broken skin balance due to oil-moisture imbalance

HOW

  • Q.

    How can I use it better?

  • A.

    Just like drinking water when your skin is thirsty or tired, you can use it regularly at any time.